Pricing: The Secret Sauce of Success
Ah, pricing. The delicate art of deciding how much to charge without making your customers gasp, your competitors laugh, or your CFO cry. It’s not easy—but that’s why we’re here. At Strategy 59, we help you master the fine balance between "too cheap to be trusted" and "too expensive to be loved."
What We Do
Think of us as your pricing therapists. We dive into the psychology, data, and strategy behind your numbers, unraveling the mysteries of why your pricing isn’t quite hitting the mark. And then, we fix it. Here’s how:
1. We Find Your Goldilocks Zone
Not too high, not too low—just right. Whether you’re pricing a hot new product, a subscription service, or artisanal pickles, we help you land on numbers that make sense and make bank.
2. We Make Your Prices Look Like a Steal
Want your customers to think, “Wow, that’s a deal!” while still paying you what you’re worth? That’s our specialty. We use proven strategies (and a little pricing magic) to make your value crystal clear.
3. We Help You Say Goodbye to Guesswork
If your pricing strategy currently involves dartboards or gut feelings, we’ve got good news: there’s a better way. We bring data, insights, and expertise to the table so you can price with confidence—and stop playing darts.
4. We Turn Discounts into a Science
Spoiler: slapping “20% off” on everything isn’t a pricing strategy. We’ll show you how to use promotions, bundles, and incentives strategically, so you’re not accidentally giving away your profits.
5. We Help You Avoid the ‘Race to the Bottom’
Competing solely on price is a fast track to burnout. We help you build a strategy where value takes center stage—so customers are excited to pay what you’re worth.
Why Pricing Matters (And Why We’re Obsessed With It)
Great pricing is more than just numbers; it’s psychology, strategy, and a sprinkle of art. It’s the difference between:
Why is this so cheap? What’s wrong with it?”
This is a steal—grab it before it’s gone!”
Excuse me, are they charging in gold bars?”
And trust us: we’ve seen it all.
If you’ve ever priced something at $99.99 “because it sounds better,” we’re not judging (okay, maybe a little). But we’ll help you do better.
Our Approach: Fun, Data, and a Touch of Magic
We’re not here to bore you with spreadsheets (though we love them). Our pricing process is engaging, collaborative, and maybe even fun. Yes, we said fun. Because setting prices that work shouldn’t feel like pulling teeth.
Ready to Get Your Pricing Right?
Whether you’re a scrappy startup, an established brand, or somewhere in between, we’ll help you price smarter, sell better, and sleep easier.
Let’s grab dessert
What We Are Not Good At (And Proud of It)
Let’s clear the air—there are a few pricing-related things we don’t do. In fact, if you need these, we might just awkwardly shuffle out of the room. Here's our "Nope" list:
1. Psychic Pricing
If you’re hoping we can divine the perfect price by staring into a crystal ball or asking the stars, sorry to disappoint. We don’t “feel out the vibes.” We deal in data, not horoscopes (though we are pretty good at guessing what’s in your fridge).
2. Pricing So Low It Hurts
Need someone to help you undercut your competitors until you’re practically paying customers to take your product? That’s a no from us. We believe in pricing for profit—not for poverty.
3. “Because Everyone Else Is Doing It” Pricing
Basing your prices solely on what the competition is doing is like copying someone’s homework without knowing if they passed. We’re here to help you lead the market, not follow it blindly.
4. Endless Discounting Strategies
If your entire pricing plan is built on sales, flash discounts, and promo codes, we’ll kindly suggest another path. Spoiler alert: turning your brand into a permanent clearance rack doesn’t end well.
5. Turning You Into a Luxury Brand Overnight
Want to charge $300 for a paperclip because “premium brands do it”? Nope. If your product isn’t actually adding luxury-level value, we’re not going to help you slap a ridiculous price on it and hope for the best.
6. Overcomplicating Everything
Need 17 tiers of pricing with optional add-ons, secret discounts, and a loyalty program that requires calculus to understand? Not our jam. Simple, clear pricing wins every time (and doesn’t scare away your customers).
7. Explaining “Charm Pricing” Again
Look, we all know $9.99 looks better than $10. We’re not here to reinvent that wheel or spend 45 minutes debating whether it should be $19.99 or $19.95. Let’s focus on the big picture, shall we?
Bottom Line:
We’re here to help you price smartly, not absurdly. If you’re looking for pricing advice that involves gimmicks, guesswork, or generational curses, we might not be the consultants for you. But if you want real, effective strategies to make your pricing work harder? That’s our zone.
Let’s talk numbers (but not those numbers).